Glossary

This glossary will cover key terms related to appointment setting, b2b sales, sales engagement, lead generation and more.

Outsourcing solutions designed to manage the process of identifying, contacting, and scheduling meetings with leads.

The hesitation or resistance that individuals experience when making phone calls or engaging in phone-based conversations.

A meeting between a prospect and a sales representative that has already been qualified and meets specific criteria.

The process of capturing, tracking, nurturing, and converting leads in the B2B marketing space.

A sales professional responsible for prospecting, qualifying, and generating new leads for the sales team.

The use of technology, automation, and data-driven strategies to enhance outbound sales efforts.

A systematic approach to managing and tracking sales prospects and communications throughout the sales process.

Customer data integration is pivotal in consolidating and managing customer data from multiple sources.

Strategies and activities with the goal of generating high-quality leads that can be converted into valuable customers.

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