What Lead Generation Tactics Do You Need in 2023?

Lead generation has been long established as one of the most effective ways of growing a business and served as the foundation of most organizations’ growth strategies in 2022, with a reported 50% of marketers making lead generation a priority. But times change, and lead generation has already undergone several revolutions in recent years. Some strategies that worked in the past quickly became outdated, while others proved more timeless and continue to provide results. As we begin a new year, it’s time to evaluate the lead strategies that proved successful in 2022 and identify which are likely to lead to continued success in the year ahead.

Popular Lead Generation Strategies

While in the past, lead generation mostly took place via cold telephone outreach, lead generation strategies have adjusted to include social media in conjunction with cold calling techniques and other online communication. The amount of social media platforms has opened new vistas with great potential for lead gen, expanding access to leads around the globe. Some of the most popular lead-generation methods include:

• Cold calling
• Social media outreach
• Video marketing
• Content marketing
• Influencer outreach
• Social media marketing
• Email marketing

Using the tried and tested method of cold calling used in conjunction with newer online techniques have consistently led to positive results.   

Email Marketing- Pros and Cons

Emails give prospects control over how they interact with your organization, from opening the original email to contacting a sales representative. Unfortunately, only 21% of marketing emails are opened on average. Despite this slightly discouraging statistic, many marketers still believe that cold emails are the most effective B2B lead generation strategy. Email marketing can be effective- with the right strategies.

To use email marketing strategies effectively, you need to create engaging and appealing content that will stand out from the other thousands of outreach emails your customers receive a day. Additionally, use data to your advantage, for example, track what times of day users are most likely to open your email or the fact that leads are most likely to open marketing emails on Monday, Tuesday, or Wednesday. Sounds too complex? Let’s take a look at the other leading lead gen strategy of 2022- social media.

Social Media Outreach- Here to Stay?

Social media as a lead generation tool has a variety of benefits. It allows you to research potential leads and customize your messaging for them before reaching out. Direct messaging on social media provides all the same benefits as cold email outreach and, depending on the platform, generally has a higher chance of being seen. Some platforms, such as LinkedIn, are designed for business outreach, while others have huge outreach potential. It’s important to diversify your outreach across platforms, but ensure that you are focusing your efforts on the platform your users are most likely to frequent.

Like email, social media requires you to use carefully crafted messaging, but unlike with email, you probably won’t be competing with hundreds of other brands to stand out. Additionally, social media outreach gives your lead a direct line of contact to a representative of your business early on in the process, giving them an easy way to reach out and request more information or ask any questions they may have. Social media outreach is one of the most effective forms of lead gen, with 68% of businesses reporting success generating leads on various platforms. Not only has it been a successful core of lead gen in 2022, but it’s likely to continue to do so for the foreseeable future.

Creating Effective Strategies

Lead generation is critical to keep your business growing. Having a continuous lead pipeline ensures your business never plateaus and continues to achieve success and close sales. Diversifying your lead gen strategies and combining the benefits of each method is one way to ensure success and guarantee you have access to the data you need in order to create a personalized approach for each lead on their preferred channel. Regardless of the platform, your messaging needs to be powerful and effective, your organization must be accessible, and most importantly, your leads list needs to be research-based. 

Need some help developing a strategy that ties these tactics and techniques together? DRolls & Associates uses a research-based approach and a team of professional SDRs to manage the entire lead gen process for you. From crafting a list of qualified leads to reaching out and closing meetings, we’ll handle the lead gen, leaving you free to focus on your business.